If you want to increase your fan following, gain customers, and boost brand awareness, then Instagram is your magic solution. You know that this photo-sharing social website has more than one billion users monthly, which is more than the social media platform Twitter. Many businesses, big and small are using Instagram to communicate with their potential customers. Then, it’s not simply the numbers but also the people using Instagram.
When you post high-definition and relevant content, your buyers will use the marketing message sans any hard selling from your end. Here Instagram acts as a magic solution for reaching out to your targeted audience through quality photos and videos without using any hard sales tactics. Instagram helps in converting passive buyers into loyal, confident customers. That is because people visit social media sites for some references.
According to research, you can also use Instagram influencers to market your business and products. If you have a small business, you can reach out to micro-influencers, who have a following of 1,000-100,000 on Instagram. It is not solely about the number game, in fact, these micro-influencers help you to reach out to your targeted customers.
Here are some of the best tips to promote your business and boost sales through Instagram.
Post popular Instagram content that people would follow
Instagram is all about visuals, stunning photos, and videos, and therefore, use popular, eye-catching content that people would like and follow. That is the best way to pique customer interest on this social media platform. Studies show that 90 percent of any information communicated to the human brain is visual. Therefore, post the best product photos on Instagram to grab audience interest. The photo-sharing site is not a shopping platform but full of potential shoppers and therefore make the most out of this opportunity.
The greatest benefit of photos or videos is that they tell loads about your products without you shouting aloud about what you have to offer. This way, you do not need to hard sell. If your prospects like your product visuals, they will show interest.
Therefore, pushing your products will not work on Instagram; you need to be creative about the visuals. Did you know that 67 percent of shoppers like photos, which look detailed and valuable? It helps your buyers to make a purchasing decision compared to stark product features listed or for that matter customer reviews. Post stunning, professional photos and flaunt your brand aesthetics to pique customer interest on Instagram.
Add an attention-grabbing and informative bio to pique follower interest
Before users click ‘Follow’ on your Instagram profile, they would have to click through your business profile. Therefore, make sure that Instagram users find your bio informative and appealing. You will need to persuade your followers that your posts will add value as well as rich content in their Instagram feeds. All you need to add is the name of your business as well as a concise description of your brand or what you do. Smart businesses write an attractive bio and that is how they manage to buy real Instagram likes.
Make sure your bio piques follower interest. Do not use a sales tone; keep the bio simple and light instead. When it comes to Instagram, it has a different culture unlike your online store or for that matter other social media platforms. Therefore, write a bio that the Instagram community would love and that which reflects the kind of photos or content you will share on Instagram.
You can also tweak your bio to market your current campaign, product launch, or sale. Then, do not forget to add a link in your bio that is clickable. It could direct your followers to your landing page or online store.
Use lifestyle photos to convey your brand culture
Your Instagram posts are not related to hard or direct selling and therefore, your focus is to add appeal and value to your social page feed. It is essential to ensure that your followers stick to your brand and the best way to do it is by using lifestyle blogs and lifestyle photos that add pizzazz to your feed.
You might be wondering what lifestyle photo means. Well, you can use life-inspired scenes, backdrops, and even models using your products. For example, you can show the photo of a beautiful model wearing your chandelier earrings on her first date. Again, you can post happy images of a woman using the kitchen appliance you sell.
On Instagram, you not only need to promote your brand in a subtle way but also show your products as well as the lifestyle and culture surrounding your merchandise. It helps in reinforcing your brand equity and the emotions related to your business and products.
Use special deals, discounts, and promotions to attract followers
Attract your followers by posting about special deals, promotional offers, and discounts. You can also design posts about some insider information. You can use text overlays that help you add your promotional offers directly on the image that looks visually appealing and stylish, especially your exclusive discounts and offers.
You can use free tools like PicLab, Over, or Phonto to help you pick the best fonts, text positioning on the image, and message. It will look extremely attractive and your promotional offers would fit seamlessly within the visual square of your Instagram post. Even big brands like Starbucks use this technique along with relevant hashtags to publicize their seasonal beverages. Therefore, you can also do the same when you are about to launch a new product.
Post store updates so that your customers can plan and become prepared right away when your product is live on your Instagram page. Listing popular products helps in boosting sales. This way, you can sell out your items minutes after your Instagram content is posted and at the same time offering special deals and discounts.
Use these tips and tricks to promote your brand and improve sales via Instagram. Make the best use of visuals and high-definition photos.