Color has a much bigger impact than people think. Let’s take a look at color psychology and see why it is so important.
Do you think that looking at a particular color can change your mood? Do you think there is a particular reason why brands choose colors when advertising their products? Do you feel that the color of fruits and vegetables can affect your appetite? In fact, many of them, including this one, are at the heart of color psychology. So what exactly is color psychology?
Most people think of color psychology as a new discipline, but officially speaking, it’s almost 100 years old. One of the people who made this popular was Carl Jung, but in reality, there were special effects associated with color, such as increasing attractiveness or conveying respect, from thousands of years ago. In this article, let’s go through everything you need to know about color psychology.
Color psychology is an academic field that studies the effect of color exposure on people. According to the theory of color psychology, different color wavelengths can influence the way we act, think, and make decisions.
Color is made up of various wavelengths in the light-visible spectrum. On the other hand, note that there are spectra that the human eye cannot see, such as infrared.
Around the 17th century, Newton established a classical theory by conducting research on the scattering of white light in prisms. He confirmed that the spectrum consists of seven colors: red, orange, yellow, green, blue, indigo, and purple.
Since then, mankind has mastered the scientific understanding of color. Color, of course, had healing, miraculous, relaxing, and symbolic properties long before that. Although some may not appreciate the value of the discipline, the psychology of color has a direct impact on design, marketing, sports, and some therapies and allusions.
The principles of color psychology can be summarized as follows.
- The influence of color is determined by social factors (age, culture, gender, social status, etc.)
- While it can affect overall, color actually affects people individually.
- The influence of color is unconsciously assimilated.
- Changes caused by exposure to a particular spectrum usually occur within seconds, less than a minute.
- The influence of color is felt in various aspects of daily life. For example, when buying a product, when food looks appetizing, or when you are attracted to someone.
- It can change mood, behavior, and decision-making.
These six principles give you a good understanding of what color psychology is. Although the most important effects are found in marketing and emotion regulation, the practical effects of these are countless.
Let’s take a look one by one below.
How does color psychology affect marketing?
It has been known for a long time that the right use of color has many advantages in commerce.
According to a study published in the journal Management Decision in 2006, people make a decision in 90 seconds when purchasing a product. The researchers concluded that 62-90% of people made a final assessment based solely on color within 90 seconds.
This is why color plays a key role in marketing and product purchasing. It’s not just a coincidence that you like the color of the packaging of your favorite product.
You can better understand the effect of color by looking at the following example.
- According to scientific evidence, people are willing to pay more for green products mixed with white.
- Red has been found to influence higher bids at auctions.
- Various brands conduct research to determine which color elicits a better response depending on the advertising country. Also, according to the result, the advertisement is changed.
- The blue and pink color scheme for boys’ and girls’ toys continues to this day. Experts have found that the brand uses neutral colors to advertise toys for both men and women.
- Some studies suggest that blue color can reduce appetite, so caution should be exercised when used in food packaging.
These are just a few examples of how color psychology has a real impact on people’s daily lives. All of these are carefully designed to increase sales of products and stimulate buying habits.
Color and emotion
The relationship between color and emotion is very diverse. You must have experienced many changes, such as feeling better or worse when you see a certain color.
Examples of colors and emotions include:
- Sensitive people and patients diagnosed with a borderline personality disorder may like or express anger when they see red. On the other hand, people who do not have these problems may react similarly.
- According to some studies, blue tends to convey feelings associated with serenity and composure. It can also lower your heart rate.
- Experts say that green is associated with positive emotions such as joy, hope, and joy.
- Scientific evidence shows that black can represent feelings and emotions such as envy, fear, and anger.
These are just a few examples of how color influences emotional expression. Different colors, such as the clothes you wear, the room you eat, the food you eat, what you see on social networks, etc. can have a positive or negative effect depending on the situation.
What is color psychology?
Although there is not much scientific evidence for this, many patients claim that exposure to certain colors relieves symptoms of the disease.
For centuries, miraculous qualities have been associated with color. For example, the ancient Egyptians painted a space a certain color to cure sickness.
While experts question the methods attributed to alternative medicine using color to treat disease, the evidence found is interesting. Clearly, this is mostly related to the suggestion or placebo effect. However, there are some interesting points about this.
- Some researchers have achieved good results with the treatment of anxiety through color.
- Scientific evidence suggests that certain colors, such as red or green, may improve cognitive abilities in older adults.
- Some scientists have used color therapy to relieve stress. The theory behind this treatment is that color can cause changes in nerves in the autonomic nervous system.
- It has been shown that bacteria and enzymes can be activated through interaction with specific light wavelengths. This can affect wound healing.
Although there is a lot of evidence, doctors tend to be hesitant to choose color therapy for the treatment of physical and mental ailments. But this is another type of color psychology.
The visible spectrum is so much more than you might think, it can control people’s lives and emotions.