The human brain takes 13 milliseconds to process an image — 60,000 times faster than text! That’s one reason visual identity remains a core element of branding strategy. Because your logo represents your brand, you want to take advantage of opportunities to display it. Your video meetings offer the perfect chances. How? Through a logo-branded custom office background. This guide explains what you need to know about this powerful yet often overlooked virtual meeting feature.
The Lowdown on Virtual Backgrounds
Video conference platforms like Zoom, Google Meet, and Microsoft Teams support virtual backgrounds. AI-based neural networks learn to separate users’ faces and bodies from their settings. With this super-fast process, users can replace their surroundings with other images. Some apps include premade backgrounds, but nearly all permit you to upload your own.
You can use nearly any photo you like if it meets your app’s requirements. Zoom, Google Meet, and Microsoft Teams recommend 1920px by 1080px as ideal image sizes for backgrounds. Images should be clear and high-quality, avoiding unusual amounts of detail.
Several services allow you to customize a Zoom background for your virtual meetings. Logo branding works best on images of modern office settings, especially those with walls facing the viewer. This wall space is perfect for integrating your logo — and you don’t need any graphic design expertise. Choose your background and upload your brand image file. Once it’s finished, your backdrop prominently displays your logo. All you need to do is download your files.
Professional Appearance
Logo-branded virtual backgrounds project a professional appearance. No matter where you are, you can quickly set up your backdrop in your video conference app and be ready. Your brand catches everyone’s eye, especially when you’re actively speaking. People will associate your words and actions with your brand: Trustworthiness, authoritativeness, and expertise are all critical to building a positive image.
The technology that makes virtual backgrounds work also hides your surroundings. Sometimes, this feature can be a saving grace. When you don’t have time to tidy up your home office, you don’t have to worry: No one will see the mess. You spare yourself the embarrassment and feel more confident when your branded background is enabled.
Wearing Company Logo With Pride
Choosing an office background for free is one way you can emphasize your brand. Don’t forget to take advantage of your brand merchandise. You don’t need to have tons of it around: Even just a simple polo or oxford shirt tastefully exhibiting your company logo can subtly draw your client’s eye. Whatever you choose, display your brand with pride. Once again, you’re using the power of images to work for you.
Polished Professionalism With Virtual Backgrounds
As a sales professional, your brand is an essential asset. Your logo contributes to your customers’ experiences. People seeing your logo on a virtual background make mental and emotional associations with your brand. When meeting with your sales team, customized digital backgrounds promote a professional work environment and encourage focus. Free and low-cost logo-branded backgrounds are simple investments with many benefits.
